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25 Jun 2022

PermanentJob Vacancy for Online Marketing Manager Needed

Parvana Recruitment – Posted by JobPost24 Cape Town, Western Cape, South Africa

Job Description

Job Vacancy for Online Marketing Manager Needed

Location: Cape Town
Job Type: Permanent
Company/Employer: Parvana Recruitment
Job Title: Job Vacancy for Online Marketing Manager Needed


Vacancy Details

Role Responsibilities:

  • Developing, managing and executing the Enterprise wide SEO and web SOV strategies.
  • Developing / implementing online marketing strategies to generate brand awareness, improve product sales, ROI and generate optimal website traffic.
  • Editing / publishing content on all online digital channels via a CMS.
  • Web development in appropriate languages HTML, CSS etc. when required.
  • Conceptualisation, improvement and implementation of UX journeys and UIs to optimise campaign effectiveness.
  • Conducting content audits, identifying gaps and redundancies within the website.
  • Ensuring content is aligned to SEO best practice.
  • Providing best practice principles and advisory services to business stakeholders.
  • Writing and editing copy for the web when required.
  • Utilising analytics to track the effectiveness of all website content.
  • Analysing customer behaviour for site traffic, page performance and conversions.
  • Implementation of tagging on relevant pages.
  • Optimising key online sales funnels and campaigns.
  • Creating weekly / monthly / quarterly reports providing insights and recommendations to improve online presence.
  • Optimising loading speed and online channel capacity.
  • Managing various internal and external digital sources to enhance UX and optimised content strategies.
  • Keeping up to date with recent technological and software developments.
  • Monitoring competitor activities to identify industry relevant practices ensure Nedbank is at the forefront.
  • Providing support, guidance and knowledge shared amongst peers.
  • Working as part of a multidisciplinary team.

Preferred Qualifications:

  • BCom / BA degree in Marketing / Diplomas / Advanced Diplomas

Relevant Skills / Experience:

  • 3 – 5 years’ experience in publishing content and maintaining websites.

Experience in the following:

  • Writing copy for web
  • HTML & CSS
  • An understanding of the production process for digital platforms.
  • Strong knowledge of Adobe Analytics and AEM.
  • Strong SEO knowledge.
  • High level of attention to detail.
  • Strong organisation skills and able to adapt in a fast-paced environment.
  • Requirement to work additional hours when needed.

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